Online shoppers today expect to have confidence in your business before they make any purchase. This demand requires that you provide high levels of transparency. This vital need for transparency is a requirement for many companies involved in eCommerce. Review tools and eCommerce rating.

Ecommerce review and rating tools have many benefits

Ecommerce rating and review tools can be a great way to build trust with visitors online. Nearly 90% of online reviews are read by consumers they are very popular, and it is not hard to see why. These tools offer many other benefits for the user, however.TransparencyAndTrust:

  • Positive promotion possible
  • Display brand’s personality (a.k.a. How you respond to reviews
  • Improve Google Rankings: More positive reviews = higher rankings in organic search

What about negative reviews?

I am sure you were thinking of negative after I mentioned transparency. Negative reviews can be demeaning to some customers but they don’t have to be fearful. You should also consider that if there weren’t any negative reviews, the customer would not believe that your customer reviews are genuine. In a research done by customer review company, ReeVoo (which we will get to shortly) found that ‘shoppers who go out of their way to read bad reviews convert 67% more than the average consumer. Don’t give up if you receive negative reviews.

Let’s take a look at some of the best eCommerce rating and review tools in this overview:


TrustPilot is popular software that allows customers to review each other’s work. This review tool allows users to upload mailing lists to send emails to customers inviting them to review them. (This can be done even after a customer makes a purchase). Search engines like Google and Bing can send reviews.

You can monitor the progress of your reviews by visiting The number of reviews that have been collected in a secure environment. Here you can also respond to assessments.


Feefo, a review tool, works in a similar way to TrustPilot. It sends emails inviting customers to leave a review. You have the option to customize how website reviews are displayed, including text display, star rating display, and rating percentage display. In terms of analysis, the dashboard provides integration tools such as an API and a Facebook app for social sharing.


KiyOh has features and prices that are comparable to TrustPilot’s, but at a lower price. This eCommerce rating tool and review tool focuses primarily on reviews and ratings. You can also set up a Review Alarm to be notified of any new reviews, both positive and bad. You can also respond to customer reviews.


Bazaarvoice Suite offers an application called Bazaarvoice Conversations which allows businesses to gather reviews from customers. You can leave reviews that include photos, videos, and opinions. Customers can also ask questions about products.


eKomi, a review tool, is very similar in terms of functionality to TrustPilot. Using a widget, eKomi reviews can be placed on the user’s website. You can collect reviews in many ways, including via pop-ups, email, and via a tablet at a physical shop or via text message. All data are collected in real-time.


ReeVoo can be considered a more sophisticated review tool. This tool provides more than generic reviews of webshops. It also offers product-level assessments. ReeVoo software runs directly on your product pages and displays multiple product reviews. Visitors can filter their search for the most relevant product reviews. If they have any questions, an ‘Ask an owner’ option is available.


TrustSpot, a review tool similar to eKomi and Trustpilot, is similar. This tool allows users to create a profile page, and then add widgets to their website in order to collect reviews. TrustSpot offers integrated analytics that provides insight into customer engagement with email (review requests). This tool can be integrated with many webshop systems, such as Shopify or Magento.


Reziew is a customer-review software that offers a variety of features, including video and photograph reviews. Reziew also allows for advanced product review syndication, which allows the user to collect large quantities of reviews across multiple websites. Reziew’s Moderation platform allows users to have conversations with customers and track all data in detailed reports.


Yelp is one of the most widely used internet rating and review sites. Yelp is a site that reviews local restaurants and businesses. It uses long-form reviews to gather detailed information from its reviewers. Your business must have a Yelp page to start receiving reviews. A badge can be added to your website asking for reviews. You can also send out a link through newsletters. Yelp offers a suite of free tools that allows you to respond to reviews and track visitor engagement. allows users to review products, read company reviews, and rate customers in-store. You can respond to reviews immediately and also request reviews through a customizable email. offers social integration, so your Twitter feed is always up-to-date with new content.


Yotpo has many solutions. This review tool specializes in review generation. Automated emails are sent to customers immediately after purchase, for review and upselling purposes. Yotpo’s widgets can be placed wherever you like on your site. These widgets include a trust badge and detailed information about the reviewer. They also allow you to ask buyers questions that may help them make a decision.


PowerReviews allows customers to leave reviews and answer customers’ questions. The reviews are sent to search engines via their advanced syndication network. This review tool also measures social traffic and content generation to see how it affects sales conversions.


TestFreaks offers its users syndicated reviews from thousands of consumer and expert review sources. These reviews can be matched to the user’s product feed. The Review Collector feature, which is similar to Yotpo sends customers branded emails asking them to review their purchase. TestFreaks also offers a review analytics tool that collects scores, subscores, and pros and cons whenever possible.


TurnTo is a customer feedback software that collects four types of content from users: Ratings and Reviews, Community Q&A/social answers, Visual Reviews (customer-generated images), Checkout Comments (short reviews at the point of sale), and Community Q&A/social answers. To personalize the user experience, this review tool can be integrated into customer profiles.


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